Every business has a goal or objective around which their marketing strategies are aligned. One such important business objective which is the foundation of all businesses goals is the sustenance and growth of the customer base. Advertising and marketing play a crucial role in the achievement of this objective and are the basis on which the audience perceives a brand and considers engaging with it. While digital and social media marketing undoubtedly offers greater reach in a short time, traditional marketing tactics, especially promotional marketing, offer their own set of advantages which often make them more efficient than social media marketing. Wondering how this could be true? Here are all the reasons why promotional marketing is better than social media marketing:
Better Recall Value
Promotional marketing has been found to have better recall value than social media marketing. When businesses invest in promotional products and giveaways with their brand name and logo on them, they have a better chance of staying relevant for longer and being remembered, than through advertising on social media. Since people are more likely to physically retain and use promotional products, they are more likely to remember and use that brand than the one they’ve only seen on social media.
Greater Usability
One of the biggest benefits of using promotional products is that they can be kept and used as per convenience. Unlike social media ads that require a device and internet connection to be effective, promotional products can be used anywhere and anytime, without needing any additional support. They can also be recycled and reused, something that is not possible in the case of social media.
Better Relevance
Social media is a great tool for targeting the younger demographic of your target audience. But its efficiency to influence older and professional groups is not as pronounced. Promotional products, on the other hand, can be tailored and made relevant for all age groups and is an effective marketing strategy to reach a wider audience.
More Cost-Effective
Social media marketing may be one of the most effective marketing strategies, but it is also a costly one. It requires regular payments for ads and campaigns, something start-ups and small business struggle to commit to. Promotional products are often a one-time-investment that help promote your brand for weeks, months or even years, as customers carry your logo around and improve its visibility. They’re one of the best ways to remain relevant for longer, without costing an arm and leg.
Competitive-Edge
All businesses strive to provide the best products and services to their customers, but those who give away something valuable to their customers in the form of promotional products, are the ones who stand out from the competition. When customers know what to expect from your brand, from actually using your branded product, they are more likely to choose you over others.
Promotional marketing is one of the most effective ways of reaching your customers’ hearts. When customers are given your branded promo products to use, they get a better sense of the authenticity and quality of your products and services, than when they see an ad on social media. Since human touch and personalised services are gradually becoming more difficult to provide in this digital world, promotional marketing is one of the most efficient ways of having a positive impact on the lives of your customers and create a sustainable brand image. Need help with promotional branding? Contact our team and we’ll be happy to provide the right guidance and the perfect promo products for your brand!
