The automobile industry is one of the leading industries in the UK, contributing over £18 billion to the economy. With more people depending on private transport across the country, the demand for automobiles is expected to remain stable and eventually grow in the coming years. This offers marketers and businesses a unique opportunity to promote their products to a huge audience that uses automobiles on a regular basis. While it makes sense for automobile-related businesses to invest in promotional products for their branding, it is a practical marketing option for other kinds of businesses as well.
The use of promotional products in the automobile industry is not only more cost-effective than other conventional marketing channels, but it also has the power to grab the consumer’s attention and convert them into loyal customers. In short, if you’re looking for new ways of marketing your brand to a wider audience, then it’s a good idea to invest in promotional automobile products. Here are a few tips to get you started:
- Select your target audience wisely and create motor promotional products for a relevant consumer base to have a meaningful impact.
- Choose the right products that are meant for everyday use in the vehicle and have good longevity.
- Distribute your motor promotional products amongst your loyal customers as well as employees who own cars, to have a far-reaching influence.
- Choose the right message and logo as per the product you’ve chosen for promotion, in order to grab the audience’s attention right away.
Now that you know how to begin with promotional product marketing, here are some of the best motor product ideas for your brand:
- Motorsport Gear & Garments
Branded motorsport team garments are the best canvases for advertising your brand, especially if you belong to the same industry. They have immense power to influence the audience that enjoys the sport as well as the people who participate in it. Having your logo on these clothes also helps impart an air of authority to your brand, as being one of the best in the industry.
- Car Phone Chargers
One of the handiest products that are commonly found in almost every vehicle on the road, a car phone charger is an ideal promotional product that can be used for advertising your brand. By displaying your logo and brand name on a car phone charger, you can create a lasting impression on the minds of the consumers for an extended period of time.
- Vehicle Magnets and Stickers
This one is a no-brainer. Vehicle magnets and stickers are the perfect promotional products for gifts and giveaways for your target consumers and loyal customers, as well as your team. The biggest benefits of promotional stickers and magnets are that they are cheap, and they advertise your brand to not only the person using them in their car but also to others on the road and outside.
- De-Icer
In a country where winters are often harsh and severe, resulting in ice formation on vehicles every morning, a de-icer is a must-have to avoid being late to school and work. Which is why it is a splendid automobile promotional product to invest in. Your target audience will not only remember your brand every time they use the branded de-icer but will also thank you for providing a life-saving product.
- Car Safety Kit
An essential item in any motor vehicle, a standard car safety kit can be an excellent promotional product for your brand. Even though it is not likely to be utilised on a daily basis, a car safety kit can be effective in reminding the consumer about your brand every once in a while, for a good number of years.
Dread specialise in creating and manufacturing high-quality promotional products for the motor industry. Our designers can create bespoke branding solutions that can take your business marketing to the next level in a cost-effective manner. If you wish to design and order promotional automobile products for your team or customers, get in touch with us to know more about our products and services.
